History

Lux International GmbH is a direct sales company based in Germany. In its history, which dates back to 1901, the company has contributed to the development of high-quality household appliances with numerous world-renowned innovations. Lux has been committed to a healthy home for almost 125 years.

Axel Wenner-Gren founded the company AB Electrolux in August 1919, on the condition that he guaranteed the purchase and sale of vacuum cleaners in large quantities by Lux. In return, Lux undertook to produce exclusively for Electrolux. Wenner-Gren also officially became the company’s business partner until 1923. In 1923, Lux was manufacturing more than 100,000 vacuum cleaners for Electrolux, which were sold in Europe, North America, Latin America and Australia. Ultimately, Axel Wenner-Gren bought the company and acquired sole control of the Lilla Essingen plant and production. In the 1920s and ‘30s, the company expanded continuously around the world. This formed the basis for the business success of the now global companies Electrolux and Lux.

Convinced of the sales potential of the Model II, Axel Wenner-Gren tried to convince Lux to produce a larger number of devices. His application was again approved, on the condition that Lux would not invest in mass production until Wenner-Gren received 5,000 orders for vacuum cleaners – ten times as many devices as in the original contract.

He returned to his colleagues in Hamburg and offered them the exclusive right to sell the Lux II vacuum cleaner in Germany. Impressed by the device and convinced of its salability, they immediately ordered 5,000 devices.

The rest is Lux history. Orders for Lux II came not only from Germany, but also from France and England. In the spring of 1913 – just a year after Axel Wenner-Gren met Sven Carlstedt and the two of them started working with Lux – business grew to such a level that Lux had difficulty producing enough devices for Wenner-Gren’s orders.

After decades of close collaboration with Electrolux, Lux went its own way in 1998. That year, Electrolux sold Lux to Reinhard von der Becke, who merged the global operations into the new Lux International AG, headquartered in Zug, Switzerland. In the following years, he restructured the business in the Asia-Pacific region.

In 2001, Lux introduced a new product category and successfully launched its first steam cleaner. A modern, environmentally friendly, resource-saving all-purpose device for a variety of household cleaning tasks.

One of the most fundamental elements for life is water. Therefore, Lux has been offering water filters to its environmentally and health-conscious customers since 2011. When developing and manufacturing water filters, the company places high importance on quality, efficiency, and safety.

Restful, regenerative sleep begins with the right foundation. Lux was one of the first companies to develop a customizable mattress system—tailored to each customer’s personal needs. This creates the perfect balance of comfort, support, and healthy recovery.

With the Ecolux Neo, Lux consistently pursues the vision of a healthy and clean home – entirely without chemicals. The powerful steam cleaner eliminates a large number of viruses and bacteria and impresses with versatile accessories for efficient, hygienic cleaning on all surfaces. Thanks to modular expansion, it becomes a convenient ironing system with the Lux iron and the Aerostar ironing board. Cleaning and care – made by Lux.

The great success of our customisable mattress system cleared the way for a consistent expansion of the product range: With the second generation of mattresses, luxurious down duvets and pillows from German manufacture as well as high-quality toppers under the brand Welity. Today Lux offers a complete sleep system – for well-being at the highest level.

In the middle of the peak phase of the coronavirus pandemic, Lux launched the AEROGUARD Sense – an innovative air purifier that specifically fights invisible dangers.
It reliably filters fine dust particles (PM2.5) such as pollen, pet hairs, mold spores, allergens, bacteria, viruses, and harmful gases such as VOCs (volatile organic compounds) – for noticeably clean and healthy indoor air.

In the middle of the peak phase of the coronavirus pandemic, Lux launched the AEROGUARD Sense – an innovative air purifier that specifically fights invisible dangers.
It reliably filters fine dust particles (PM2.5) such as pollen, pet hairs, mold spores, allergens, bacteria, viruses, and harmful gases such as VOCs (volatile organic compounds) – for noticeably clean and healthy indoor air.

The next milestone was the relaunch of the water filter system with the Waterguard Thin. Its five-stage reverse rosmosis water filtration, compact design, and modern design make it unbeatable. Pure, fresh water straight from the tap: The Waterguard Thin filters out pollutants, improves taste, and supports consumer health. No lugging, no plastic bottles—simply sustainable, practical, and good.

The Lux Uniprof S, M, and L was introduced in 2022 and has since set new standards in professional floor cleaning. Designed for versatile applications in commercial, education, healthcare, and hospitality environments, it combines powerful technology with ease of use. With its counter-rotating brushes, economical water consumption, and ergonomic design, it offers an efficient, environmentally friendly, and economical cleaning solution.

With the management team of Horst Reschka and Michaelo Walter, both executive managing partners, Lux International opened a new chapter. The newly founded Lux International GmbH, based in Leipzig, Germany, secured trademark rights, continuously built a strong distribution network, and invested in product innovations such as the NOVOLUX, EVOLUX MAX, MonoDisc, and AEROGUARD 360°.