Best year in the corporate history for the 3rd time in a row!

2012 has been a demanding year in a challenging market environment, yet the Lux International group completed the best year in its corporate history for the 3rd consecutive time! The recipe of the success is the constant focus on the core business direct sale, on the training of the sales partners and leaders and on the development of innovative high quality products.

Both in European and in the Asia Pacific market the group achieved very good business developments with exceptional performances in Austria, Switzerland, Sweden, Hungary and Spain. Moreover the newly entered Australian market delivered very promising results in its first operational year.

To pursue the success course and achieve its vision “to be the 1st direct sales company for premium healthy home products” in 2012 Lux International Group signed off a new strategic business plan for the coming years, branded as “Vision 2016 – from Good to Great”.

Its implementation has started in 2013 with a strong focus on recruitment and the start of operations in new countries. The CEO Reto von der Becke expects 2013 to be another demanding yet successful year - another one in the record book of Lux International.

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